an abstract photo of a curved building with a blue sky in the background

XLH Link brand book

I helped shape the XLHLink brand book, establishing the creative principles and visual identity for a suite of launch materials across digital and print. Working closely with writers, strategists, and the wider creative team, I translated the brand strategy into a cohesive visual language that could be applied consistently across multiple touchpoints, including congress materials, brochures, presentations, and digital communications.

Through thoughtful art direction and visual storytelling, we created an engaging and accessible brand experience for XLHLink – an unbranded platform designed to connect patients, families, and healthcare professionals affected by X-linked hypophosphataemia (XLH). The platform supports education, encourages collaboration, and strengthens connections across the global XLH community.

Telephone: +44 (0)7773718854 Email: simon@simonling.com Address: Beckenham, London, BR3