XLH Link brand book

an abstract photo of a curved building with a blue sky in the background

I helped shape the XLHLink brand book, establishing the creative principles and visual identity for a suite of launch materials across digital and print. Working closely with writers, strategists and the wider creative team, I translated the brand strategy into a cohesive visual language that could be applied consistently across multiple touchpoints, including congress materials, brochures, presentations and digital communications. Through visual storytelling and thoughtful art direction, I helped create an engaging and accessible brand experience for XLHLink—an unbranded platform designed to connect patients, families and healthcare professionals affected by X-linked hypophosphatemia (XLH), supporting education, collaboration and stronger connections across the global XLH community.

Telephone: +44 (0)7773718854
Email: simon@simonling.com
Address: Beckenham, London, BR3