I’m a Senior Designer and Digital Art Director with over 20 years’ experience creating branding, integrated campaigns, digital experiences, social content, presentations, events & congresses, and print for global healthcare, pharmaceutical, consumer, financial, and technology brands.

I enjoy translating creative strategy into engaging visual ideas that work seamlessly across channels. Whether developing a new brand identity, designing a digital experience, or creating an integrated campaign, I combine strategic thinking with a strong focus on craft, typography, and brand consistency to create work that is clear, engaging, and effective.

Throughout my career, I’ve collaborated closely with writers, strategists, developers, motion designers, and account teams to shape ideas from concept through to final delivery. I enjoy working in fast-paced environments where creativity, collaboration, and attention to detail are equally valued, and where the best ideas come from working together.

Although much of my recent experience has been within healthcare, my career also spans consumer, financial, and technology sectors. Working across these industries has taught me how to adapt visual language to different audiences while maintaining a consistent brand experience.

Alongside traditional design skills, I embrace emerging AI-assisted creative tools, including Adobe Firefly, ChatGPT, Magnific, and Shutterstock AI Generator. I use these to accelerate ideation, explore new creative directions, and improve workflows while ensuring creativity, judgement, and craft remain at the heart of every project.

Outside of design, photography continues to influence the way I see the world – sharpening my eye for composition, light, storytelling, and the details that bring ideas to life.

About

Telephone: +44 (0)7773718854 Email: simon@simonling.com Address: Beckenham, London, BR3