an abstract photo of a curved building with a blue sky in the background

The challenge – iPad and and ad concepts

The challenge was to develop an iPad application and a series of advertising concepts that shifted the conversation beyond HIV itself, focusing instead on the positive impact effective treatment can have on patients’ everyday lives.

The creative approach centred on authentic moments, personal aspirations, and everyday experiences – highlighting how effective treatment can help patients spend less time thinking about their condition and more time focusing on what matters to them.

Through engaging digital experiences and compelling visual storytelling, the campaign created a more positive and empowering narrative around living with HIV, encouraging patients to focus on their goals, relationships, passions, and future.

Telephone: +44 (0)7773718854 Email: simon@simonling.com Address: Beckenham, London, BR3