
Fastest complete immunisation – iPad detail aid
The challenge was to create an engaging iPad detail aid that clearly communicated Encepur’s key differentiator – the fastest complete primary immunisation with three doses in three weeks – while helping healthcare professionals deliver a confident and compelling product story.
Working closely with writers and strategists, I developed the creative concept, user experience, and visual design, transforming complex clinical data into an intuitive digital experience. Through interactive storytelling, clear information hierarchy, and a clean visual approach, the detail aid communicated the speed of protection and supporting clinical evidence, resulting in a memorable and effective sales tool.


































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