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Forxiga 'For' Campaign

The ‘For’ campaign was developed as a flexible long-term creative platform to build emotional affinity with UK healthcare professionals while reinforcing Forxiga’s role as a trusted standard of care across cardiovascular, renal, and metabolic (CVRM) disease. Designed to resonate across both primary and secondary care, it combined emotionally engaging storytelling with robust scientific evidence, creating a platform that could evolve alongside the brand.

Centred around the idea of the ‘10 mg Pillar of Care’, the campaign positioned Forxiga as a simple, familiar, and effective treatment choice. The creative system seamlessly adapted between inspirational brand communications and indication-specific messaging, supporting new indication launches, clinical updates, and ongoing engagement.

By balancing emotional storytelling with scientific credibility, the campaign established a cohesive visual and verbal identity that strengthened confidence in Forxiga as a leading SGLT2 inhibitor and an established mainstay of frontline medicine.

Telephone: +44 (0)7773718854 Email: simon@simonling.com Address: Beckenham, London, BR3