an abstract photo of a curved building with a blue sky in the background

Particle Pinball – Mobile game

The challenge was to create a distinctive brand identity for Particle Pinball, a mobile congress game designed to engage healthcare professionals while communicating the science behind Symbicort’s particle delivery system. The concept needed to transform a complex clinical message into an interactive and memorable experience that could capture attention within a busy congress environment.

Inspired by the energy and nostalgia of classic arcade pinball games, we developed a vibrant visual identity that combined movement, precision, and playfulness. Dynamic graphics, bold typography, and game-inspired design elements reflected the journey of medication particles through the airways, bringing the science to life in an accessible and engaging way.

By transforming a technical product story into an interactive digital experience, Particle Pinball created a memorable way for healthcare professionals to explore the science behind Symbicort’s delivery mechanism while encouraging participation and conversation at the congress.

Telephone: +44 (0)7773718854 Email: simon@simonling.com Address: Beckenham, London, BR3