Effective Delivery | Simon Ling | Freelance Creative

an abstract photo of a curved building with a blue sky in the background

Particle Pinball – Mobile game

The challenge was to create a distinctive brand identity for Particle Pinball, a mobile congress game designed to engage healthcare professionals while communicating the science behind Symbicort's effective particle delivery system. The concept needed to transform a complex clinical message into an interactive and memorable experience that would stand out in a busy congress environment.

Drawing inspiration from classic arcade pinball games, we developed a vibrant visual identity that combined energy, movement, and precision. The branding reflected the journey of medication particles through the airways, using dynamic graphics, bold typography, and game-inspired design elements to bring the science to life. By turning a technical product benefit into an engaging digital experience, the game helped increase awareness of Symbicort's delivery mechanism while encouraging participation and interaction at the event.

Telephone: +44 (0)7773718854
Email: simon@simonling.com
Address: Beckenham, London, BR3