The long road to diagnosis

The brief was to create an engaging mood film (approximately 1-2 mins in length) to set the tone at the start of the Multicentric Castleman’s Disease (MCD) masterclass.

iMCD is an ultra-rare disease with symptoms that overlap with numerous other (more common) conditions. Patients often experience a long road to diagnosis, which requires a concerted and collaborative approach between various specialists.

Leverage the patient’s personal story to educate and inspire those involved in the management of iMCD. Repurpose existing footage with no new content generation.