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‘That’s huge’ – Internal launch campaign

The challenge was to create an internal launch campaign for Rezzayo, helping Mundipharma employees understand the significance of the product and the role they played in bringing a new treatment option to healthcare professionals and patients.

While the external campaign focused on the clinical benefit of once-weekly dosing, the internal launch needed to build excitement, pride, and a shared sense of purpose across the organisation. The opportunity was to translate a technical product benefit into a more human and meaningful story.

Built around the idea ‘That’s Huge’, the campaign celebrated the impact of reducing treatment burden and giving healthcare professionals and patients more time for what matters. Through bold messaging, engaging visual assets, and a cohesive internal narrative, we created a campaign that brought teams together, reinforced brand purpose, and generated momentum around Rezzayo’s launch.

Telephone: +44 (0)7773718854 Email: simon@simonling.com Address: Beckenham, London, BR3