‘That’s huge’ internal launch campaign

Our customers often feel overburdened, struggling to deliver the standard of care they aspire to. It’s frustrating. Rezzayo transforms the management of invasive candidiasis and candidaemia, offering a once-weekly solution that feels “dealt with” for an entire week. This efficiency allows healthcare professionals to focus on the many other pressing demands on their time and energy.

The external campaign for Rezzayo highlights the advantages of once-weekly dosing versus daily treatment, emphasizing how it transforms patient care. Should we explore this theme of efficiency and translate it into a relatable benefit for internal employees?

To develop an internal campaign for what has become seen as Mundipharma’s flagship product: Rezzayo. The main ambition is for people working on the Rezzayo brand to feel excited about its launch, to feel excited about being involved in the brand and to recognise the value in both the product itself and their part in launching it.