Hiding in Plain Sight | Simon Ling

an abstract photo of a curved building with a blue sky in the background

PNH: It's Hiding in Plain Sight

PNH is a rare, life-threatening disease that can be difficult to diagnose, as patients often present with only a few of its nine key signs and symptoms. Early diagnosis depends on physicians recognising the symptoms and making the connection to PNH.

To highlight this challenge, we created The Syms — nine unique characters, each representing a PNH symptom. The characters were hidden within a large illustrated crowd scene, creating a haematology-inspired "Where's Wally?" puzzle that became the centrepiece of our BSH congress stand under the banner "It's Hiding in Plain Sight."

Delegates were invited to find the Syms, supported by an animation introducing the characters and reinforcing the importance of early diagnosis.