Unbiased Advice | Simon Ling | Freelance Creative

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Unbiased Advice – Auto Enrolment iPad App and brochure

With the introduction of automatic enrolment into workplace pension schemes, the Money Advice Service needed an engaging way to help employees understand what the changes meant for them. The challenge was to communicate complex financial information in a clear, accessible, and unbiased manner, while encouraging users to take a more active role in planning for their retirement.

I designed an interactive iPad application that guided users through the key changes to workplace pensions, explaining how automatic enrolment works, the benefits of employer contributions, and the importance of long-term saving. The experience combined straightforward content, intuitive navigation, and engaging visuals to simplify a potentially confusing topic. The app also highlighted a range of practical tools, calculators, and planners available through the Money Advice Service, empowering users to make informed decisions about their financial future with confidence.

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