‘Push click. On with the week’. Campaign refresh

The current campaign for Methofill has run its course and is in need of a refresh. Subcutaneous methotrexate injections are used to treat conditions like rheumatoid arthritis, juvenile idiopathic arthritis, psoriatic arthritis, and Crohn’s disease. Patients will typically self-inject methotrexate and are likely to rely on medication indefinitely. The Methofill injector is ergonomically designed for ease of use, whether the patient is old or young, fit or frail.

…bring a fresh new look to Methofill, while highlighting the benefits to patients, parents, healthcare professionals and health services.

…show how patients can take back control. The tone should be ‘empowering, purposeful, warm’. The new campaign imagery for Methofill has a cool, contemporary hand-drawn style, partly to set Methofill apart from other brands, but mostly to reflect our core message of Simple by Design.