‘Push click. On with the week’. Campaign refresh

Methofill is a subcutaneous methotrexate injector used to treat a range of chronic conditions, including rheumatoid arthritis, juvenile idiopathic arthritis, psoriatic arthritis, and Crohn’s disease. As many patients rely on self-administered treatment for the long term, the challenge was to refresh an established campaign and create a more engaging, contemporary identity that reflected the simplicity and ease of the Methofill injection experience.

Built around the proposition ‘Push. Click. On with the Week.’, the campaign focused on empowering patients to take control of their treatment and get on with living their lives. We developed a distinctive hand-drawn visual style that brought warmth, personality, and optimism to the brand while differentiating Methofill from competitors. The refreshed creative highlighted the ergonomic, user-friendly design of the injector and communicated its benefits to patients, parents, healthcare professionals, and healthcare services through a simple, approachable, and purpose-driven campaign platform.

Telephone: +44 (0)7773718854
Email: simon@simonling.com
Address: Beckenham, London, BR3

© 2026 Simon Ling. All rights reserved.