an abstract photo of a curved building with a blue sky in the background

‘Push click. On with the week’. Campaign refresh

Methofill is a subcutaneous methotrexate injector used to treat a range of chronic conditions, including rheumatoid arthritis, juvenile idiopathic arthritis, psoriatic arthritis, and Crohn’s disease. For many patients, self-administered treatment becomes part of their long-term routine, creating an opportunity to refresh the brand experience and make the injection process feel less disruptive to everyday life.

Built around the proposition ‘Push. Click. On with the Week.’, the campaign focused on helping patients move beyond the moment of treatment and return to the activities that matter most. We developed a distinctive hand-drawn visual style that brought warmth, personality, and optimism to the brand, creating a more engaging identity and a clearer connection with patients.

The refreshed campaign highlighted the intuitive design of the injector and its ease of use through a simple, human visual language. Designed to resonate with patients, parents, healthcare professionals, and healthcare services, the platform created a more approachable conversation around long-term treatment.

Telephone: +44 (0)7773718854 Email: simon@simonling.com Address: Beckenham, London, BR3