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The ‘Complement: the good, the bad, and the -ology’ internal launch campaign

The challenge was to create an engaging internal campaign that introduced Alexion employees to the complement system and its emerging role in neurology. With highly complex science at its core, the objective was to transform a challenging subject into a clear, memorable narrative that helped teams build knowledge and confidence around future communications in the gMG space.

Built around the theme ‘Complement: The Good, The Bad, and The -ology’, the campaign transformed a complex scientific story into an accessible learning experience. Through event branding, presentation assets, and supporting communications, we explored the dual nature of the complement system – from its essential role in the body to its potential involvement in disease.

By combining storytelling, visual design, and educational content, the campaign created an engaging way for employees to understand the science, building awareness and confidence around Alexion’s evolving neurology portfolio.

Telephone: +44 (0)7773718854 Email: simon@simonling.com Address: Beckenham, London, BR3