Continuous Vision

As the first long-acting, continuous delivery system, the PDS from Roche is bringing reliability and consistency to patients and physicians alike. But, beyond this, there’s something more that all stakeholders share – a unified, continuous vision for future success in ophthalmology.

It is this consistency of vision, this drive towards excellence, that sustains us as we repeatedly push towards our common goal. With this focus on continuity in mind, we know we will succeed in delivering outcomes for our physicians and our patients.

Consistency and reliability are reflected in the photographic styles. Repeating images that keep on going, giving the sense of lasting, sustained vision, and of a progressive and a forward-thinking mindset for Roche as a company. Let’s bring those consistent and overlapping images into our visual style by using long, continuous shots of repeating, hypnotic patterns that draw you in and give a sense of movement, progression and pace.