an abstract photo of a curved building with a blue sky in the background

The Story of One Million – Internal Launch Campaign

The challenge was to create an internal campaign that celebrated a significant milestone for AstraZeneca while helping employees connect with the real-world impact of their work. With teams often focused on the complex process of developing and delivering medicines, the opportunity was to transform reaching one million patients from a statistic into a meaningful human story.

Built around the concept The Story of One Million, the campaign brought the milestone to life by focusing on the people behind the number. Through personal stories, visualisation, and relatable moments, the creative platform helped employees see the collective difference their work makes to patients around the world.

Through engaging storytelling and emotive design, the campaign celebrated a shared achievement, strengthened pride across the organisation, and reinforced the purpose behind AstraZeneca’s commitment to improving patients’ lives.

Telephone: +44 (0)7773718854 Email: simon@simonling.com Address: Beckenham, London, BR3