Story of 1 Million | Simon Ling | Freelance Creative

an abstract photo of a curved building with a blue sky in the background

The Story of One Million – Internal Launch Campaign

The challenge was to create an internal campaign that celebrated a significant milestone for AstraZeneca while helping employees connect with the real-world impact of their work. With teams often focused on the day-to-day demands of bringing treatments to patients, the objective was to transform the achievement of reaching one million patients on treatment from a statistic into something personal, meaningful, and inspiring.

Built around the concept The Story of One Million, the campaign brought the milestone to life by focusing on the people behind the number. By imagining the journey of the one millionth patient and illustrating what one million patients represents in tangible, relatable terms, the campaign helped employees see the collective impact of their efforts. Drawing inspiration from the themes of the Somebody Somewhere and Imagine a Million campaigns, the creative platform combined storytelling, visualisation, and emotional engagement to foster pride, celebrate success, and reinforce the importance of the work being done across the organisation.

Telephone: +44 (0)7773718854
Email: simon@simonling.com
Address: Beckenham, London, BR3